Feb. 26: Marketing’s biggest challenges: What we can learn from not-for-profits
[PLEASE NOTE: This event will be in the evening, starting at 6:30 PM]
Please register as a MENG member or a guest if you plan to attend.
Our event for February addresses two of the biggest challenges any marketing leader faces: Learning to do more with less and finding creative and less expensive ways to engage our market. This is especially true in the current challenging business climate.
So we’ve turned to the experts: Leaders of not-for-profit organizations, who struggle with extremely limited resources – and achieve great results – even in the best of times.
Our own Elizabeth Macken (bio) will moderate a panel discussion with some of the most prominent not-for-profit leaders in the bay area who have also had very successful careers in the for-profit world. Our panel includes:
- Eunice Azzani (bio), Senior Client Partner, Korn/Ferry International
- Rebecca Chekouras (bio), Interim Development Director, Northern California Cancer Center
- Annie Ellicott (bio), President, LeapUp Marketing Solutions and Board Member, Larkin Street Youth Services
These experts will discuss:
- what for-profit marketers can learn from their not-for-profit counterparts
- how alliances with not-for-profits can be of significant benefit and differentiator for for-profit enterprises
- how you (and, if applicable, your people) can benefit professionally from personal involvement in not-for-profit organizations
Please join us on February 26, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members or guests. As always, MENG-qualified guests are always welcome.
| WHEN: | Thursday, February 26, 2008 |
| WHERE: | JW Marriott |
| 500 Post Street (corner of Post and Mason) | |
| Map to the JW Marriott | |
| Room: Executive Suite 4 (downstairs in the glass enclosure across from the entry) | |
| Parking is available at Union Square | |
| TIMING: | 6:30-7:00 PM Networking |
| 7:00-8:00 PM Panel Discussion & Q&A | |
| 8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Tags: announcement, not-for-profit