October 29: The Social Shift in B2B Marketing: How To Successfully Set Strategy Amidst The Groundswell
Please register if you plan to attend.
For our last meeting of this year (before our upcoming holiday party on December 3 @ 6PM), we are honored to welcome our guest expert
- Laura Ramos (bio), Vice President of Forrester and B2B marketing expert
who will bring her extensive experience and research to give us the latest insights into B2B marketing strategy.
B2B marketers want to boost sales through online channels and social media. Yet most start by picking Web 2.0 tools and tactics and then struggle to demonstrate how this social activity builds brand, generates demand, or produces a return on the marketing investment. To help marketers succeed in this groundswell of social activity, Forrester introduced a methodology for setting social strategy, called POST. This presentation will explain POST principles, help you understand how social media fits into the marketing mix and show how to set social strategy that engages B2B buyers who are turning to social media while on the job.
And don’t forget about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on October 29, 2009 at 6:30 PM (please note the time change). Please register if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: | Thursday, October 29, 2008, 6:30 PM |
| WHERE: | The Sir Francis Drake Hotel |
| 450 Powell Street (corner of Sutter) | |
| Map to the Sir Francis Drake | |
| Room: Tudor A & B (one floor up from the lobby level) | |
| Parking is available at Union Square and the hotel has valet parking | |
| TIMING: | 6:30-7:00 PM Networking |
| 7:00-8:00 PM Expert Conversation & Q&A | |
| 8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
