Please register if you plan to attend. In Advance: Members: $25 Guests: $30 – At the door: $30 (for everyone)
Join your friends and colleagues to celebrate the end of what we hope was another successful year and look forward to an even better 2010.
As the economy turns the corner, it’s more important than ever to strengthen our network ties and share insights on how to re-engage customers profitably. Whether you are a regular at our meetings or you haven’t been in a while, this is a great opportunity to share some stories, re-connect with old friends and make some new ones.
Please join us on December 3, 2009 at 6:00 PM. Please register if you plan to attend.
There is a $25 charge for members. MENG-qualified guests are always welcome. There is a $30 charge for guests.
| WHEN: |
Thursday, October 29, 2008, 6:30 PM |
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| WHERE: |
The Warwick Hotel |
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490 Geary Street (corner of Taylor) |
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Map to the Warwick Hotel |
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Room: Stage |
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Parking is available at Union Square and the hotel has valet parking |
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| TIMING: |
6:00-9:00 PM Holiday Celebration |
If you have any questions, please contact Jeff Weinberger.
Posted in
Uncategorized
Please register if you plan to attend.
For our last meeting of this year (before our upcoming holiday party on December 3 @ 6PM), we are honored to welcome our guest expert
who will bring her extensive experience and research to give us the latest insights into B2B marketing strategy.
B2B marketers want to boost sales through online channels and social media. Yet most start by picking Web 2.0 tools and tactics and then struggle to demonstrate how this social activity builds brand, generates demand, or produces a return on the marketing investment. To help marketers succeed in this groundswell of social activity, Forrester introduced a methodology for setting social strategy, called POST. This presentation will explain POST principles, help you understand how social media fits into the marketing mix and show how to set social strategy that engages B2B buyers who are turning to social media while on the job.
And don’t forget about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on October 29, 2009 at 6:30 PM (please note the time change). Please register if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: |
Thursday, October 29, 2008, 6:30 PM |
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| WHERE: |
The Sir Francis Drake Hotel |
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450 Powell Street (corner of Sutter) |
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Map to the Sir Francis Drake |
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Room: Tudor A & B (one floor up from the lobby level) |
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Parking is available at Union Square and the hotel has valet parking |
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| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Expert Conversation & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
Uncategorized
Please register as a MENG member or a guest if you plan to attend.
Twittermania may be the current rage, but can you tell the difference between the latest frothy trend and real marketing transformation?
Please join our guest expert
who will bring more than a decade of experience studying and leading real marketing transformation. Chris will give us the context to determine:
- What is the real impact of social media on your marketing?
- Are consumers taking over your brand?
- How social media will (or won’t) reshape your marketing programs – in ways you may not expect
And don’t forget about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on June 25, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: |
Thursday, June 25, 2008, 6:30 PM |
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| WHERE: |
The Sir Francis Drake Hotel |
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450 Powell Street (corner of Sutter) |
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Map to the Sir Francis Drake |
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Room: Tudor A & B (one floor up from the lobby level) |
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Parking is available at Union Square and the hotel has valet parking |
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| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Expert Conversation & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
June,
Monthly Meetings,
San Francisco
Please register as a MENG member or a guest if you plan to attend.
Please join us on May 28 as we host a discussion on how organizations can work across channels to deliver the optimal customer experience. We’ll focus on avoiding silos, how to optimize compensation to drive desired behavior and how you know who calls the shots.
This will be a lively conversation among our guest experts
and our own Beth VanStory, who brings a wealth of experience on multi-channel marketing from he illustrious career.
And don’t forget about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on May 28, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: |
Thursday, May 28, 2008, 6:30 PM |
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| WHERE: |
The Sir Francis Drake Hotel |
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450 Powell Street (corner of Sutter) |
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Map to the Sir Francis Drake |
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Room: Tudor A & B (one floor up from the lobby level) |
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Parking is available at Union Square and the hotel has valet parking |
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| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Expert Conversation & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
May,
Monthly Meetings
[PLEASE NOTE: New location! The Sir Francis Drake - a Kimpton Hotel]
Please register as a MENG member or a guest if you plan to attend.
Our April event features a discussion on the new green economy. The hype is past and everyone seems to know that being associated with “green” is a good thing. But where are the business opportunities?
Our panel of experts will discuss the opportunities for large enterprises and new start-ups, where the green economy is going, what it really takes to be green, and where the money is now that the Obama administration is putting so much effort, resource and money behind green business.
Our featured speakers are:
Our own Jeff Weinberger will lead the discussion with these renowned speakers who bring a wide range of experience and perspectives from large enterprise, start-ups, politics and more.
And don’t forget about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on April 30, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: |
Thursday, April 30, 2008, 6:30 PM |
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| WHERE: |
The Sir Francis Drake Hotel |
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450 Powell Street (corner of Sutter) |
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Map to the Sir Francis Drake |
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Room: Tudor A & B (one floor up from the lobby level) |
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Parking is available at Union Square and the hotel has valet parking |
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| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Panel Discussion & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
Uncategorized
[PLEASE NOTE: New location! The Sir Francis Drake - a Kimpton Hotel]
Please register as a MENG member or a guest if you plan to attend.
Our March event features a discussion exploring customer relationships and how technology and social media enable organizations to fully harness the power of these relationships by enabling better identification, engagement and empowerment of customers.
Our featured speakers are:
Our own David Schneider will lead the discussion with these renowned speakers who bring perspectives from two sides of the equation, sales and marketing, and tackle the question of how companies can best maximize the evolving social media landscape and turn customers into advocates.
We’re also excited about our new location – The Sir Francis Drake, a Kimpton Hotel. In addition to an improved venue, the hotel features Drake’s Bar (you are welcome to bring drinks to the meeting room) and Scala’s if you’re planning dinner afterward.
Please join us on March 26, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members. MENG-qualified guests are always welcome. There is a $10 charge for guests.
| WHEN: |
Thursday, March 26, 2008 |
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| WHERE: |
The Sir Francis Drake Hotel |
|
450 Powell Street (corner of Sutter) |
|
Map to the Sir Francis Drake |
|
Room: Tudor A & B (one floor up from the lobby level) |
|
Parking is available at Union Square and the hotel has valet parking |
|
|
| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Panel Discussion & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
March,
Monthly Meetings,
San Francisco
[PLEASE NOTE: This event will be in the evening, starting at 6:30 PM]
Please register as a MENG member or a guest if you plan to attend.
Our event for February addresses two of the biggest challenges any marketing leader faces: Learning to do more with less and finding creative and less expensive ways to engage our market. This is especially true in the current challenging business climate.
So we’ve turned to the experts: Leaders of not-for-profit organizations, who struggle with extremely limited resources – and achieve great results – even in the best of times.
Our own Elizabeth Macken (bio) will moderate a panel discussion with some of the most prominent not-for-profit leaders in the bay area who have also had very successful careers in the for-profit world. Our panel includes:
These experts will discuss:
- what for-profit marketers can learn from their not-for-profit counterparts
- how alliances with not-for-profits can be of significant benefit and differentiator for for-profit enterprises
- how you (and, if applicable, your people) can benefit professionally from personal involvement in not-for-profit organizations
Please join us on February 26, 2009 at 6:30 PM (please note the time change). Please register as a MENG member or a Guest if you plan to attend.
There is no charge for members or guests. As always, MENG-qualified guests are always welcome.
| WHEN: |
Thursday, February 26, 2008 |
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| WHERE: |
JW Marriott |
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500 Post Street (corner of Post and Mason) |
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Map to the JW Marriott |
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Room: Executive Suite 4 (downstairs in the glass enclosure across from the entry) |
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Parking is available at Union Square |
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| TIMING: |
6:30-7:00 PM Networking |
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7:00-8:00 PM Panel Discussion & Q&A |
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8:00-8:30 PM Networking |
If you have any questions, please contact Jeff Weinberger.
Posted in
February,
Monthly Meetings,
San Francisco
Tags:
announcement,
not-for-profit
I hope you were able to attend the meeting on January 29. We had a great turnout and a very well-received presentation.
Steve Pinetti, Vice President of Sales and Marketing for Kimpton Hotels and Restaurants told the story of how Kimpton’s brand has evolved over the years from individual hotels and restaurants to a reputation for unique and welcoming places to eat and stay to an umbrella brand to … what comes next.
Steve’s insights on giving every customer who walks through the door an incredible and personal experience were fascinating. From the now-legendary goldfish at the Monaco hotels to a loyalty program that sounds more like the hotels being loyal to the guests rather than the other way around, it was clear how Kimpton maintains the reputation that they do.
Steve also gave us some valuable insights into maintaining that level of service as the company experiences rapid growth and how involving employees at all levels becomes so vitally important. I know I was impressed by the amount of time Steve and his executive colleagues spend with employees in every Kimpton hotel, and found amusing (and insightful) the story of the front-desk staff member in San Francisco who challenges guests to cut a deck of cards (if the guest wins, they get a free movie or a room upgrade).
He also discussed how Kimpton’s commitment to corporate social responsibility, including their environmental efforts, helps keep the Kimpton brand on top.
If you missed the presentation (or just want to take another look), you can see Steve’s presentation here.
Check back here in a few days for information on our February 26 meeting, which will be at 6:30 PM in San Francisco. I hope to see you there!
Posted in
Summary
Tags:
Branding,
Kimpton,
Pinetti,
Summary
Steve Pinetti
Happy New Year! We hope that 2009 is off to a good start for you.
MENG Northern California is starting off the year with a timely and relevant presentation: Creating the Umbrella Brand with Steve Pinetti, Senior Vice President, Sales and Marketing for Kimpton Hotels and Restaurants (bio below).
Under Steve’s leadership, Kimpton made the transition from a collection of unique and individually-branded properties to the establishment of the Kimpton brand as a strong market presence, and did it without losing the “every hotel tells a story” value of the variety of Kimpton properties. Steve will discuss how they identified the brand, how it was rolled out to the individual properties, how Kimpton customers react and the lessons learned along the way.
If you’re interested in learning how Kimpton, a brand leader in the hospitality market, made the most of its brand assets, we look forward to seeing you there!
WHEN: Thursday, January 29, 2008
WHERE: JW Marriott
500 Post Street (corner of Post and Mason)
Room: Executive Suite 4 (one floor down from the entrance) Please check the signs as you enter the hotel
Parking is available at Union Square
TIMING: 7:30-8:15 AM Networking (there is a Starbucks on the third floor of the hotel)
8:15-9:00 AM Presentation & Q&A
9:00-9:30 AM Networking
If you have any questions, please contact Jeff Weinberger. If you have any difficulty with the registration site, please contact Ruth Bardos. If you register and then are not able to attend, please also contact me.
STEVE PINETTI – BIO
SENIOR VICE PRESIDENT, SALES & MARKETING
Steve Pinetti, as the Senior Vice President of Sales and Marketing for Kimpton Hotels & Restaurants, oversees all sales, marketing, advertising, public relations, CRM and eCommerce activities for the hotel and restaurant management company. Kimpton Hotels and Restaurants, based in San Francisco, currently manages 44 boutique hotels and 45 fine dining chef-driven restaurants in the U.S. and Canada.
Prior to joining the Kimpton Hotels and Restaurants in 1982, Pinetti began his hospitality career with Hilton and Hyatt where he held a number of positions in hotel sales and marketing. He was recognized as a “Top Producer” for both organizations. He helped develop corporate incentive travel programs as well as breakthrough industry software that provided the foundation for PMS systems today. Throughout his career, Pinetti has been responsible for the strategic planning and openings of more than 50 + hotels and 50 + restaurants throughout the country and has worked as an independent consultant in hotel management and marketing.
Pinetti has taught various classes in sales, marketing, operations and management in the hospitality programs at University of San Francisco, San Francisco State University, San Francisco City College and Golden Gate University. He also participated in branding classes through the executive management programs at Stanford University and U.C. Berkeley. Pinetti lives in San Francisco, California.
Posted in
Uncategorized
Tags:
Branding,
Kimpton,
Pinetti
